DigitalHealth|X - Clients and Services

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Fractional CRO Services

DigitalHealth|X - Client Projects

Fractional CRO clients and services provided

My Role: I provide advisory support to HappierMe to develop their go-to-market strategy as they position their mobile mental health application to complement and enhance therapeutic practices across the healthcare ecosystem. My advisory engagement focuses on building strategic partnerships with therapists, mental health clinics, and healthcare organizations while optimizing their B2B model and platform integrations with practice management systems like Simple Practice. Together, we are developing market entry strategies and partnership frameworks to drive adoption among mental health professionals seeking to improve client engagement and therapeutic outcomes between sessions.

HappierMe is a mobile mental health application designed to complement and enhance therapeutic practices. Founded by Dr. Manoj Krishna, a former cardiologist with a passion for mental wellness, the platform addresses the critical need for continuity of care between therapy sessions by enabling clients to capture thoughts, feelings, and reflections that can be shared with their therapists to improve session efficiency and therapeutic outcomes.

Core Solution: The platform focuses on a mobile app that supports pre- and post-session documentation, enabling clients to record key issues, monitor emotional states, and share relevant insights with their therapists. Key features include daily check-in prompts, guided journaling tools, meditation resources, and personalized reflection exercises tailored to individual therapeutic goals. The solution integrates smoothly with leading practice management platforms like Simple Practice, ensuring minimal disruption to current clinical workflows while giving therapists deeper client insights and improved session preparation capabilities.

Target Market: HappierMe operates through a B2B model focused on partnerships with individual therapists, mental health clinics, and healthcare organizations seeking to improve their therapeutic offerings. The platform aims at mental health professionals who want to increase client engagement, make session productivity more efficient, and provide ongoing support between appointments. The company is building additional revenue streams, including a therapist directory feature to help practitioners grow their client base, and examining revenue-sharing opportunities for professional partners within the mental health ecosystem.

My Role: I provide advisory support to Ayuda Health to develop and execute their go-to-market strategy as they scale their AI-powered chronic disease management platform across both consumer and enterprise markets. My advisory engagement focuses on optimizing their dual revenue model, establishing strategic partnerships with healthcare providers and payers, and positioning the company to capture market share in the growing digital health ecosystem. Together, we are navigating the competitive landscape to drive user acquisition and revenue growth in a market serving over 130 million Americans with multiple chronic conditions.

Ayuda Health is a digital chronic disease management platform that bridges the care gap between doctor visits. Founded by CEO Marsha Haynes, who brings over 20 years of biopharmaceutical industry experience, the company addresses critical challenges in medication adherence and lifestyle management for patients living with multiple chronic conditions.

Core Solution The platform centers on a comprehensive mobile application featuring "Yubi," an AI-powered health assistant that provides personalized medication reminders, vital sign monitoring, and real-time health coaching. The solution integrates seamlessly with wearable devices and medical equipment through Bluetooth and HealthConnect, while offering voice-to-text symptom tracking, caregiver network coordination, and healthcare appointment management. Users can generate detailed health reports to share with their medical providers, creating continuity of care between clinical visits.

Target Market Ayuda Health operates across dual revenue streams: a direct-to-consumer model serving patients with multiple chronic conditions and their caregivers through subscription services, and a business-to-business model providing white-label solutions to home health agencies and retail pharmacies. The company also targets partnerships with insurance providers, addressing a market where 130 million American adults live with multiple chronic diseases and 63 million serve as caregivers for individuals with complex medical conditions.

DigitalHealth|X

Providing fractional CRO based on 30 years of experience sales and business development experience

Revenue Readiness Assessment

Comprehensive evaluation of pilot-to-paid conversion rates, GTM infrastructure maturity, and stakeholder engagement complexity to identify specific growth barriers blocking scalable revenue.

Fractional CRO Engagement

Strategic advisory support providing structured go-to-market frameworks, sales process optimization, and customer success systems that transform founder-led sales into predictable revenue engines.

Growth Acceleration

Hands-on execution support for building high-performing sales teams, establishing ideal customer profiles, and creating multi-stakeholder value propositions that drive sustainable healthcare technology adoption.

Get in Touch

Contact us to learn more about our fractional CRO services and how we can support your business growth.

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1+ (917) 821-5221

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info@digitalhealthx.io